On Ramps Classes = Barrier to Sales

We're in the process of putting together out Affiliate Business Plan.

Question to Affiliate owners out there; speaking theoretically, surely the 'Fixed On-Ramp Class' model is a major barrier to sales?

A interested person has to
- Wait for the next class to start, and...
- ...That class is at a fixed time that may not be convenient for them.

I have 15 years in marketing and although I have never marketed in the fitness market or CrossFit specifically, to me this would seem to have a significant effect on conversion. Obviously when an Affiliate is big enough to run a new beginners class each week or two, and 3 or 4 at different times, there is no longer a barrier, but that's a pretty big Affiliate.

However the fixed On-ramp class model maybe the lesser of 5 evils...

Other options that come to mind are:

• 1-on-1 onramps = Labor expensive and the prospect misses out on the important social / community aspect
  
• Let the prospect choose the classes they want to go to and schedule a specific coach to be added to that class to walk that newbie thru the paces, 1-on-1 styles. Multiple issues with the new client feeling inferior being taught around experienced members, the on-ramp curriculum not really fitting in well with a standard class, and others.
  
• Perhaps running a short 1-on-1 before their class, and then let them join-in, in a controlled way?
  
• Another option is new members can come along to classes and just be heavily managed by the class coach to avoid issues, until the On-ramp begins?

None of these options are perfect

How have you guys seen this cat skinned?

Sean

On Ramps Classes = Barrier to Sales